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Technology Markets Covered

Vantive Media offers deep market expertise and core competencies in select technology markets. By limiting our dedication to these technology markets, we are able to deliver greater depth, domain knowledge and thought leadership for our IT readers and customers.

Vantive Media market coverage includes the following technology markets:

  • Customer Relationship Management (CRM) applications, professional services and ancillary solutions. CRM industry coverage includes market analysis, primary research, CRM software reviews and original content in the areas of CRM software selection, implementation and post-implementation operation. Special media project releases are also delivered in the more focused areas of Social CRM, Sales Force Automation (SFA), Marketing Automation and call center customer service systems. The CRM Software Buyers Guide and CRM Software Compare annual releases are the most popular executive guides in the CRM industry.

  • Enterprise Resource Planning (ERP) applications, services and complimentary solutions. Vantive delivers ERP media content within the business application segments of accounting software, distribution and supply chain management software, manufacturing software, and human resource (HR) and payroll software. The annual ERP Software Buyers Guide and ERP Software Reviews attract a strong preregistration sign up and following from both line of business and IT leaders.

  • Cloud and Software-as-a-Service (SaaS) solutions. Cloud computing remains one of the most significant technology revolutions in the business software industry. The cloud extends the SaaS movement and value proposition beyond business applications to include on-demand computing, processing, storage, infrastructure and related scalable and elastic IT-enabled services. Vantive content in the cloud and SaaS industries is focused on forum participation, user generated content and thought leadership research.
  • Information Technology leadership, strategy and operations management. IT leaders and managers face unique opportunities and challenges. Our editors and journalists author practical content for IT leaders in the areas of IT leadership, strategy, management and the specific disciplines of security, business continuity, data center operations, Green IT and game changing new technologies.

  • Social Media. Social media and Web 2.0 strategies and tools provide a powerful opportunity for business and IT leaders, IT strategies and business software applications. Vantive's social media content excels beyond Web 2.0 tools and suggests the definitive techniques to leverage the integration of information systems which streamline transactional processes to go further and harness new customer communication channels in order to better interact, collaborative and engage with customers.

  • Government Technology. Few private sector industries have had higher impact than the public sectors adoption of information technology. E-Government and Government 2.0 offer the promise of leveraging technology to improve public sector performance, relationships with constituents, and new methods for governance accountability and transformation. Vantive provides original research and content as well as partners with some of the brightest minds and most visionary thinkers in the Government technology industry.

Technology Markets Coverage

 

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